Every fitness company calls themselves innovative. But what does it mean? At Freemotion®, being innovative means questioning how they workout and redefining it. They do things not because everyone else is doing them, but because no one else is doing them.

Innovation is about getting there first––like how Freemotion introduced the Incline Trainer. Innovative is more than something you call yourself, it’s what gets you out of bed every day. It’s the reason why Freemotion is a part of ICON Health and Fitness, a leading fitness manufacturer, 40 years strong. At Freemotion, they don’t call ourselves innovative, they live innovation each and every day.